About Sharpr
You run the business. I'll do the filtering.
I'm Duy Nguyen, an engineer and the founder of Sharpr. New AI tools turn up faster than anyone running a business can try them. My job is to work out which fix is worth making first in yours, and to leave the rest alone.
Where this comes from.
I grew up above my parents' restaurant in Brussels. Two people ran the whole place by hand.
As a kid I helped out downstairs, and I saw what a business feels like when everything waits on a person.
Then I spent eleven years at a global engineering software company, training engineers in aerospace, automotive and robotics to design and test complex systems.
They had serious tools and the budgets to match. What I took from those years is that the tool is rarely the hard part.
The hard part is knowing where it belongs in the work, and where it doesn't.
I bring that same judgement to businesses like the one I grew up in, the ones that still run on someone's evenings.
Most owners don't lack tools. They lack hours.
When I talk to owners about AI, nobody is short of options. Anyone can sign up for almost anything this afternoon. What they're short of is the time to work out which of it matters.
The questions tend to sound like this:
- Which of these tools is worth paying for?
- What can safely run on its own, and what still needs a person?
- Is any of it ready for a business our size?
- Where do we start without breaking what already works?
Keeping up with all of it is a job in itself. It's not yours, or your team's.
That's the part I take on. I follow the releases and try the tools, so I can tell you which ones earn a place in your week and which are just noise.
And I start with your week, not the technology. I'd rather watch how the work really runs, with the people who do it, than spend a day reading about the latest model.
Often it's a small fix, not a big project. For example, a reply that goes out while the customer is still deciding, or an invoice that follows itself up.
No deck and no obligation. If it isn't worth pursuing, we'll say so.
What we hold ourselves to.
Sharpr is founder-run, so when this site says "we", it means me and the systems I've built to run this business. Here's what I hold myself to, and how you can see it for yourself.
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You own what we build.
It runs on your accounts. You keep every login and a plain-English runbook. No platform fee to us, no lock-in.
See it for yourself: the handover at the end of a Build. -
Straight answers, including "not yet".
If an Audit isn't worth it for you, we say so on the fit call and stop there. The plan names what not to build too, including where a form, a checklist or a better process beats automation.
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We measure before we build.
Before we build anything, we agree how we'll both know the problem is fixed, and measure where it stands today. Each Build milestone has a go/no-go check we agree in writing, for example: 20 test enquiries, each answered inside a minute. You watch it pass, then you pay for that milestone. A system that just adds another dashboard to check has missed the point.
The pilot, and the 30-day promise
When we build a kind of system for the first time, we say so and call it a pilot: a smaller first step, with one check to pass before the rest. If the agreed check isn't passing 30 days after it goes live, we keep working on it at no extra cost for up to 30 more days. After that, it's your choice: we agree a change, or you keep everything built so far and don't pay for the final milestone.
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Our own systems run this business.
Jack, our intake assistant, answers enquiries on this site. It's an AI, and we say so. A pipeline reads every enquiry before a person does. We run on this before we'd ask you to.
See it for yourself: talk to Jack right now.
Based in Cambridge. The systems on this page run our own business today.
What's actually slowing you down?
That's the first thing I'll ask you on the fit call. It's free and it takes twenty minutes. You leave with a straight answer: whether an Audit is worth it for you, and if it is, the problem we'd tackle first.
Book a 20-minute fit callNo deck and no obligation. If it isn't worth pursuing, we'll say so.