How it works
One step at a time. You decide at each one.
- Fit call Free. 20 minutes.
- Audit Priced on value. About two weeks.
- Build Fixed scope. Priced on value.
- Operate Monthly. Cancel any time.
We start by asking what's actually slowing you down. Each step ends with a straight answer on whether the next one is worth it. The problem with AI isn't getting hold of the tools. It's finding the hours to work out which ones are worth yours. What should you automate, and what should stay human?
No deck and no obligation. If it isn't worth pursuing, we'll say so.
From a first call to a system that runs.
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Fit call
Free. 20 minutes.We ask what's actually slowing you down. You leave with a straight answer: whether an Audit is worth it for you, and if it is, the problem we'd tackle first.
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Audit
Priced on value. About two weeks.A few short conversations, about three hours of your time in all, then a written plan that ranks what's worth fixing.
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Build
Fixed scope. Priced on value.We build the fix your plan puts first, on your own accounts. You pay in milestones, each one after its check passes.
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Operate
Monthly. Cancel any time.Once your first system is live and its number is moving, we keep it running. Or you run it yourself.
The Audit. A few short conversations, then a plan.
About two weeks from start to finish, and about three hours of your time. We do the desk work in between.
What it's costing you
What's hurting the business most, and how we'll both know when it's fixed.
The walkthrough
How the work really runs, shown to us by the people who do it. Bigger teams may need a second session.
The readout
We take you through the plan and answer everything.
Between the walkthrough and the readout, we weigh up each option on what it's worth to you and how hard it is to get right, and put them in order. Then, only if you want us to build, we book a scope call. If you don't, the plan is yours to use however you like.
What you get. A short written plan.
- What the problem costs today, and where each figure comes from.
- Every option we looked at, ranked, with the reasoning.
- What to fix first, what can wait, and what not to build. Sometimes a form or a checklist beats automation, and the plan says so.
We wrote a sample plan for a fictional business, so you can see exactly what you'd get before you pay for one.
What the Audit promises.
- We turn up when we say we will.
- Your written plan lands within five working days of the last call.
- Every figure is sourced or labelled as an estimate.
- You get straight answers, including "not yet".
What we can't know in advance
- How much a fix will save, before we've seen the work.
- Whether a Build is the right next step for you.
Working both out is what the plan is for.
The Audit is priced on what the problem is worth to your business, and agreed on your fit call before you commit to anything.
Biggest pain first. Pay for each step only when it passes its check.
The plan decides what we build first. Often it's a small fix, not a big project. We measure the problem before we build anything, so there's a real before to compare against.
You pay in milestones. Each one has a check we agree in writing, for example: 20 test enquiries, each answered inside a minute. You watch it pass before that milestone is paid.
If it's a kind of system we haven't built before, we say so and call it a pilot: a smaller first step, with one check to pass before we build the rest.
Any build timeline is agreed before you commit, along with the price.
Our guarantee
If the agreed check isn't passing 30 days after it goes live, we keep working on it at no extra cost for up to 30 more days. Still not passing after that? You choose. Agree a change, or keep everything built so far and don't pay the final milestone.
Yours to keep
- It runs on your accounts.
- You keep every login and a plain-English runbook.
- No platform fee to us, no lock-in.
Every proposal asks if we can share the before-and-after number, with your name or without it. If you're happy with the work, it asks about a testimonial too. Say no to either if you'd rather not.
Operate. Monthly, cancel any time.
Offered once your first system is live and its number is moving. We keep it running and fix what breaks. If a small change would help, we make it.
Or run it yourself with the runbook. If you need a hand later, we quote one-off fixes before we start.
Your data.
Systems run on your own accounts, or on a server you control in a region you choose. We ask only for the access the job needs, and hand every login back at the end.
Happy to sign an NDA before the walkthrough.
Fair questions.
We tried an agency before and nothing ran.
Then you'll want proof before you pay, and that's how a Build works. Each milestone has a check we agree in writing, and you watch it pass before that milestone is paid. It all sits on your own accounts, so you can look inside it whenever you like.
I don't have time for this.
Fair. You're needed in the business, not learning AI. The Audit asks for about three hours of your time over about two weeks, and we do the desk work in between. During a Build, your part is agreeing the checks and watching them pass.
What if it breaks?
Getting the agreed check to pass once it's live is on us, under the guarantee above. From then on it's your call. Run it yourself with the runbook, or have us look after it on Operate, where fixing what breaks is part of the job. Outside Operate, we quote one-off fixes before we start. And because it runs on your accounts, someone you trust can pick it up with the runbook.
Do I need to understand AI?
No. Telling what's genuinely useful from what's simply new is our job. You bring how your business really works, and the walkthrough is where you show us. The plan explains each recommendation in plain English.
Will my team have to learn a new system?
The plan rates every option on how hard it is to get right, including the change it asks of your people. In the sample plan, the fix ranked first asks nothing new of the engineers.
Why no price on the page?
Two businesses the same size can have completely different problems, so a price before we've looked would be a guess. The Audit is priced on what the problem is worth to your business, and agreed on your fit call before you commit to anything. We price on what the fix is worth to your business, not on hours. The fit call is free, so you can learn the Audit's price before anyone has to sign off a budget. A Build is quoted after the Audit, and the price you agree is the price you pay.
What if you tell me not to build anything?
Then the plan says so, and why. That's a useful answer too, because it stops you spending on the wrong thing. You still get the problem costed and the options ranked, including where a form or a checklist does the job better.
We're a team of 80. Does this work at our size?
We use the same method. It grows by adding people to the walkthrough, not weeks to the project. One person owns the project on your side, and the people who run the process join the walkthrough and the readout, so sign-off can include them. Bigger teams may need a second walkthrough session. The first time we build a new kind of system, we call it a pilot: a smaller first step, with one check to pass before the rest.
Not sure where to start? Start with the fit call.
Twenty minutes with Duy, free. Nothing to prepare, and no AI knowledge needed. You leave knowing whether an Audit is worth it, and if it is, what we'd aim at first.
No deck and no obligation. If it isn't worth pursuing, we'll say so.